Film has a media plan on digital channels and open TV, in addition to coverage on Facebook, Google and YouTube
KFC launched the new phase of the KFCeína campaign, which alludes to the feeling of pleasure.
With the motto “feed the senses”, the campaign draws a parallel between the intense love that makes people leave everything behind with the desire to consume a piece of chicken. In the pieces, people are dominated by the flavor and immerse their senses in the combination of seasonings.
“We want to get even closer to our customers, as well as attracting new fans, so we’ve invested in a new version of this campaign that extols indulgence,” said Flavio Ackel, Marketing Director at KFC.
The film premiered nationally last Wednesday (15), with a media plan on digital channels and TV Aberta, in São Paulo and Rio de Janeiro, with 15 and 30 second cuts and featured on TV Globo’s programming schedule, in addition to coverage on Facebook, Google and YouTube.
