With the motto “Best São João É O Seu”, the brand took a radio and a lounge to the event that takes place from June 4th to July 2nd
Devassa celebrated the Northeastern culture with the sponsorship of São João de Caruaru, which takes place from June 4th to July 2nd, at Pátio de Eventos Luiz Gonzaga.
Under the motto “Best São João É O Seu”, the brand took Radio Devassa into the event with daily programming, special performances, in addition to a bar with Devassa beer and a lounge with Wi-Fi.
“In the case of São João, each part of Brazil highlights a characteristic in its celebrations, making it Seu João and, being present in Caruaru, places us at the epicenter of this festival that is so important to the national culture”, said Vanessa Brandão, marketing director. of Devassa.
