The Knewin survey analyzed more than 170,000 conversations on Twitter linked to the theme of the LGBTQIAP+ Pride Parade.
A survey carried out by Knewin pointed out the 5 brands and artists most cited on Twitter during LGBTQIAP+ Pride month. The study analyzed tweets made between June 1 and 20.
According to the survey, more than 170,000 conversations on the social network related to the theme of the LGBTQIAP+ Pride Parade were analyzed.
The most prominent brands were respectively Burger King and Amstel, both sponsors of the Parade that took place last Sunday (19). See the list of the most mentioned brands:
Sponsors most cited on the day of the Parade:
Burger King (0,48%)
Amstel (0,18%)
Smirnoff (0,17%)
Jean-Paul Gaultier (0.07%)
Vivo (0,06%)
Free Market (0.04%)
Regarding the artists, Pabllo Vittar and Ludmilla were the most talked about personalities on Twitter. See the list of artists:
Artists most cited on the day of the Parade:
Pablo Vittar (7.60%)
Ludmilla (7.70%)
Luísa Sonza (2.41%)
Pocah (1.11%)
Licker (1.06%)
During the period, the most used hashtags were: #paradasp, #pride, #pridemonth and the terms associated with the event, such as #paradasp, #paradalgbt, “parada” or @paradasp, had more than 39 thousand mentions among Twitter users. .
