With the message “Try all the flavor of Curry”, the films developed by dentsuMB present the Currymanzinho
Nissin Foods do Brasil is using the 2000s hit Raguatanga, by the Rouge group, in its campaign to introduce and teach how to prepare the Curry flavor of Cup Noodles.
With the message “Try the full flavor of Curry”, the films developed by dentsuMB feature Currymanzinho, who teaches dance steps to the sound of music to show that there is a simpler way to achieve the flavor of the dish.
“We show in a very animated way the step by step of how to get all that flavor in super fun videos”, said Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
“In Brazil, curry may not be as famous as in other countries. Promoting a product with this flavor, for example, is not always easy, increasing our challenge. That’s why we wanted to communicate Curry-flavored Cup Noodles in a unique way, not only to attract attention, but also to make it stay on people’s minds in a fun way,” explained Kojiro Tanoue, Executive Creative Director at dentsuMB.
