In total, about a thousand blankets, hoodies, socks, gloves and caps were distributed to homeless people in all regions of the city of São Paulo.
Loud held its annual clothing campaign in São Paulo and counted on the presence of Snackclub and We3 in this year’s action, which aimed to help people who are suffering from low temperatures in the capital, which included the donation of R $35,000 on warm clothes.
In total, around a thousand blankets, hoodies, socks, gloves and caps were distributed to homeless people in all regions of the city of São Paulo.
The action, which took place from June 13 to 15, was attended by influencers such as Babi, Eltin, Marco Veio, Guxta, Mob, Baptista Miranda, Vinizx, Thaiga, Voltan and Richard Abelha, among others. The partner of both companies, Bruno Playhard, who also followed the action, plans to extend the social work in favor of other causes throughout the year.
“It’s amazing to build an environment that allows us to embrace social causes and have the opportunity to show some of the impact we make on social media. Now, with the union of Loud and Snackclub, I have no doubt that we will have even more chances to create actions like this”, said Bruno.
