Businesswoman Fátima Pissarra, CEO of Mynd, an influencer and entertainment marketing agency, launched her first book on June 15: “Influencer Profession – How to Make Success Inside and Outside the Internet”, by HarperCollins. With more than 25 years of experience in the business world and in the music and entertainment industry, Fátima is known for managing the advertising life and thinking about the digital strategy of artists such as Luísa Sonza, Pabllo Vittar, Letticia Munniz, Maira Azevedo, Cleo , Gil do Vigor, Gkay and Camilla de Lucas. In the book, she brings together all this experience with the main tips and guidelines for those looking to build a consolidated career on and off the internet.
Journalist and psychologist with a postgraduate degree in marketing and project management, Fátima began her career in the digital world together with the launch of the internet in Brazil in 1996. Since then, she has been one of the forerunners of digital marketing, revolutionizing the industry and becoming one of the country’s leading influence experts. She believes that social networks have the power to make each individual the protagonist of their own story and, in addition to sharing cases and inspiring moments, shows how important it is to combine theory with practice to be able to grow and stand out on the internet. For the businesswoman, regardless of the work that the individual performs, it is essential that he uses social media in her favor, as an extension of her person or her own business.
“Having a prominent online presence is also a way to give visibility to a cause, increase sales, promote work, become known and revolutionize your own business. It’s a job that goes far beyond keeping social media always active; it’s about making the most of everything they have to offer. Throughout the book, I share the secrets and the right way to grow in the digital environment, gain relevance and credibility and become a reference in whatever area, inside and outside of social networks”, explains Fátima, who is called the “Influencer of Influencers” for managing, alongside his team at Mynd, more than 450 artists and digital influencers.
The book “Profissão Influencer” includes a preface by the singer Preta Gil, Fátima’s partner at Mynd, and testimonials from several of the agency’s artists. “In this work, we have access to the best of Fátima Pissarra. She introduces us to her own journey and offers valuable advice, tips and teachings for all those who dream of achieving success with the help of the good use of social networks”, says Preta. On the Amazon website, the book is already among the best sellers and occupies the 7th position in the “Professional Guidance” category.
Synopsis:
In many professions these days, it’s not enough to have a career and talent if people don’t know who you are and what you do. This perception led the businesswoman Fátima Pissarra, with more than 25 years of experience in the business world and in the music and entertainment industry, to revolutionize her work and become one of the greatest specialists in influencer marketing in the country. Today, she is CEO of Mynd, a group whose objective is to connect people, fans and communities to brands, and which is responsible for managing big names in the artistic world.
In this book, Fátima combines her professional experience with her life story to deliver the secrets and the right way to grow on the internet, becoming a successful digital influencer inside and outside the networks. In addition to sharing inspiring cases and moments, Fátima shows how important it is to combine theory with practice to achieve prominence in today’s world.
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