New structure aims at greater efficiency, starting from the dialogue of brands in the media to the execution of products in sales channels
BRF announced changes in the company’s Marketing and Innovation area: Luiz Franco will assume the Company’s Marketing and Innovation area, while Marcelo Suárez will be responsible for the strategy and execution of Trade Marketing.
The new structure aims at greater efficiency, starting from the dialogue between the brands in the media to the execution of the products in the sales channels, making BRF’s brands more present at the consumers’ table.
“I am excited about the new challenge. It will be a work of integration of efforts and consistency in the dialogue with our consumers, who will be at the center of our decisions”, said Luiz Franco. In the new position, the executive will report to Marcel Sacco, global vice president of Marketing and New Business at BRF.
Suárez will lead sales strategies and intelligence, further strengthening the Company’s relationship with B2B customers, and will report directly to the Vice President Commercial Brazil, Manoel Martins.
“I am excited about the renewal of my challenges. Our brands reach more than 90% of Brazilian homes and are extremely important for retailers’ profitability. We have many opportunities in commercial relations, trade marketing activities and activation of our brands”, said Suárez.
