The action will feature a customized van that will feature artists and will pass through the República, Pacaembu, Vila Madalena and Bela Vista neighborhoods
Club Social, a Mondelēz Brasil brand, will invade the streets of São Paulo with a customized van to present the new flavors, this Saturday (25).
The action will start at Praça Roosevelt and will feature artists Bob13, DJ Du França, MC Kant, MC Big Mike, MC Apollo, MC Prado, Youngui, Pelegrino, improvising rhymes along the entire route over the song “Ombrim Pezin”, developed by the group Heavy Baile for the brand.
The van is part of the new Club Social campaign, called “Lançamento Chavoso”, which introduces the brand to the urban culture scene with music, dance and other artistic expressions.
“The idea of this action is to pass the essence of the brand and launches to the streets and engage our consumers, transmitting the power of street culture through music and rhymes, a territory explored by Club that has everything to do with our positioning of #partiupranãoparar”, commented Felipe Pedrolli, director of the Cookies Marketing category at Mondelēz Brasil.
In addition to the action on the street, the campaign will also be broadcast on social media with influencers Nathaly Dias, Gabz and El Pongo Louco, who will take to Twitter to generate curiosity about the launch. The profiles of influencers Gina Indelicada, Perrengue Chique and Sincero Oficial will also be part of the action on the networks.
The Kombi Club Social route includes the República, Pacaembu, Vila Madalena and Bela Vista neighborhoods.
