In all, there will be three appearances: two in the É de Casa program and one in the Encontro
QuintoAndar will now have insertions in Globo’s programming, using as a hook the change of presenters of the radio station’s morning shows, Encontro and É de Casa.
In all, there will be three insertions on Rede Globo: two on the É de Casa program and one on the Encontro, which will take place, respectively, on June 25th and July 2nd and 4th. The company’s bet is to connect with the 50+ audience.
To mark the moment, the company also closed a partnership with presenters Patrícia Poeta, who is moving from Rio de Janeiro to São Paulo, to take over the Meeting in the place of Fátima Bernardes.
“When we learned that Patrícia Poeta was moving to São Paulo, we immediately imagined that it would be a great opportunity to link our narrative and purpose to a real situation”, said Flávia Mussalem, Marketing Director at QuintoAndar.
The brand has invested in multichannel communication and in different formats to generate awareness and brand consideration by a wider audience.
Recently, the company announced a partnership with streamer Casimiro, to make a series of real estate reactions with the intention of approaching a more niche target.
