Continental, Volkswagen Brasil and Slang are some of the companies that announced new hires
The week that ends this Friday (24) moved the market with hiring, as in the case of Continental, which announced its new head of marketing, Leandro Ramiro.
The professional has worked at companies in the automotive sector such as Fiat Automóveis, Hyundai Motor Brasil and Volkswagen do Brasil, where he served, among other positions, as executive manager of marketing and communication strategy for South America and Brazil.
One of Ramiro’s challenges in the position will be to understand how the segment works and the behavior of consumers.
“My experience in the marketing area, as well as in the automotive industry, will certainly contribute to the understanding of the expectations and needs of the brand’s consumers, favoring the construction of a robust strategic planning, the strengthening and expansion of the digital journey, in addition to the identification of business opportunities”, said the executive.
Volkswagen
Also in the automotive sector, Volkswagen Brasil announced Silene Chiconini as the new director of Corporate Affairs and Sustainability of the automaker for the South American region.
The executive will report to Ciro Possobom, COO of VW do Brasil, for national issues, and to Pablo Di Si, executive chairman of VW Latin America, for the strategies of the South America Region. Silene will also be part of the brand’s Executive Committee in the region.
The professional has more than 25 years of experience in global corporate communication in national and multinational companies such as Hill & Knowlton, HP, DuPont, Walmart Brasil, Votorantim Metais, Mars Brasil, Monsanto and, finally, at Banco BNP Paribas Brasil.
IPG Health
IPG Health announced new leadership in Brazil to support the growth and expansion of its agencies, McCann Health and FCB Health, in Latin America.
The President of Global Client Solutions for International Markets, Saturnino Izquierdo, will count on João Consorte, who takes over as President of IPG Health Brasil, and Mauro Arruda and Diego Freitas, both Co-managing Directors and Executive Creative Directors of FCB Health Brasil.
Together, the team will be responsible for improving and expanding the group’s offer in the country and optimizing its coverage in the region.
BRF
BRF announced changes in the company’s Marketing and Innovation area: Luiz Franco will assume the Company’s Marketing and Innovation area, while Marcelo Suárez will be responsible for the strategy and execution of Trade Marketing.
The new structure aims at greater efficiency, starting from the dialogue between the brands in the media to the execution of the products in the sales channels, making BRF’s brands more present at the consumers’ table.
RD-RaiaDrogasil
RD-RaiaDrogasil announced the arrival of Flavio Correia to the position of Director of Institutional and Investor Relations of the company. The executive reports to Eugênio De Zagottis, VP of New Business and IR at RD-RaiaDrogasil.
With stints at companies such as Peninsula, GPA and Carrefour, Flavio has 25 years of experience in ON and OFF line Operations, Strategy, Finance and Management in the Retail and Financial Markets.
In the IR department, Flavio will be responsible for managing the relationship with Investors, the Securities and Exchange Commission (CVM) and the press, Abrafarma, the Institute for Retail Development (IDV) and other entities.
“I feel very happy to have contributed to the development of our Digital Business at RaiaDrogasil, which grew 15 times in two years. In this new position, with a very strong strategic scope, I will have the possibility to stimulate even more powerful movements, so that RD delivers its purpose of becoming the company that most contributes to a healthy society in Brazil.”, declares the director.
20Dash
The ex-Facebooker (Meta) for more than 8 years and with experience at the main advertising and advertising agencies in Brazil, Daniel Bottas, arrives at 20DASH as the new CCO (Chief Creative Officer) and partner of the creative technology boutique.
Bottas will aim to increase the company’s international relations beyond Latin America, focusing primarily on California’s Silicon Valley, where he currently resides.
The new CCO’s mission will be to bring an even more strategic perspective to the creative team and help brands such as Via Varejo, Americanas, O Boticário, Claro and Pepsico to occupy the metaverse in an increasingly intelligent way.
Move Concerts Brasil
Move Concerts Brasil has announced Tiago Maia as its new executive director. He will lead the team of major events, shows and festivals in Brazil and Latin America.
“My purpose is to bring more and more incredible experiences to the public that attends our events. This energy that moves us makes me believe that this journey with the public can be increasingly contagious”, she highlights.
The professional has already worked at the publishing house TRIP and at the RBS communication group, where he spent five years as general manager of Events and New Businesses. He then became CEO of Grupo Novo Brasil.
mediasmart
mediasmart, Affle’s programmatic advertising platform, has announced the hiring of Taísa Pereira as its new Regional Director for Latin America.
Taísa’s appointment will allow more brands to join the platform, through connected TV (CTV) advertising offers, footfall tracking and incremental measurement.
“The programmatic market in Brazil is changing rapidly, driven by a growth in mobile and video consumption. There is growing interest in programmatic advertising and the possibilities of CTV, and I am excited to join an industry leader in enabling brands to experience powerful advertising that generates brand impact with incremental value”, commented the executive.
Slang
Slang announced the hiring of Gabriela Iglesias, formerly of Michael Page, to assume the role of Regional Sales Manager Brazil for the company in Brazil.
Graduated in administration from the Federal University of Pernambuco (UFPE), the executive has worked at companies such as Michael Page, Ambev and Kimberly-Clark.
