The brand will have activations during the three days of the event, in addition to offering a closed lunch for the guests of Thaynara OG
Perdigão will make its debut as a sponsor of São João da Thay, a party promoted by influencer Thaynara OG and which aims to raise funds for UNICEF.
The event lasts for more than one day, and the party itself takes place on June 28, at Multicenter Sebrae, located in São Luís, Maranhão. With activations available every day, Perdigão will bring several products to offer to participants.
“We are excited to participate in São João da Thay for the first time, both for reinforcing the regional culture and for the cause that is one of the pillars that we have already worked on in our brand for years”, said Rafael Gonçalez, Executive Manager of Perdigão.
Next Tuesday (28), the brand will offer a closed lunch for guests with the preparation of Feijoada da Thay, which will be prepared with the brand’s products.
During the party, Perdigão will have a hot dog distribution tent in the VIP area, as well as an elegant post office, which will be called “Corio Taste”, with the classic dynamic of sending notes with special messages.
“We created a dynamic to show how Perdigão is inserted in a light and organic way. In proprietary content, we created mechanics to engage users, such as the idea of a Correio Saboroso with creators who will be in São João. In addition, our ambassador, Ivete Sangalo, will also be present on digital”, commented Bruno Érnica, creative director at Ampfy.
On the 29th and 30th, influencers and journalists will take a tour of Lençóis Maranhenses and the brand will also be present giving a series of gifts to guests as necessary items for the program.
In addition, the brand has prepared the “Dial P to Eat” service, in which an extension of the telephones in the hotel rooms will be programmed with Perdigão products available 24 hours a day in a printed menu that will be available next to the beds.
