With the theme “Feel our love for Parintins on your skin”, the brand reinforces its support as the Festival’s Official Perfumery
O Boticário will be present at the Parintins Festival as an official supporter of the party that takes place this Friday (24th) and runs until Sunday (26th).
With the concept “Feel our love for Parintins on your skin”, the action began on the 14th, in Manaus, with “Botitruck”, a mobile point of sale of the brand.
Now, in Parintins, the action will take place on the 24th and 25th, at Praça da Catedral, and on the 26th, at Praça dos Bois, along with a series of mobile activations that are planned during the weekend of cultural celebrations.
“O Boticário respects traditional knowledge and the environment, which is why Boi Garantido is proud to have a partnership with a company that has socio-environmental responsibility. Welcome to our party, to our Festival”, said the president of Boi Garantido, Antônio Andrade.
“The support of a brand the size of Boticário to the Festival is the assurance that our party is already one of the most loved by the Brazilian people. Boi Caprichoso can only be grateful for this partnership and we know that we can go much further together”, said Jender Lobato, president of Boi Caprichoso.
The company also decided to use only regional suppliers in all actions carried out, an idea that follows the line of action of Bois Garantido and Caprichoso, in addition to having other activations that will also help in the dissemination, such as partnerships with the official cunhãs-porangas of the two Bois and digital influencers, characterization of stores throughout the state of Amazonas and presence in an official box inside the Bumbodromo.
“We know that this is a very important event for the region and, precisely because of that, we want to make everyone feel our passion for the Amazonian culture and for Parintins, how happy we are to be able to support this return”, said Jacqueline Tobaru, Marketing Director Apothecary Region.
