Pode Live Shop will present Seara’s first live commerce series on December 15th and 17th.
The project is the result of a partnership between the Bullet agency, by Fernando Figueiredo, the Family agency, represented by the presenter Otaviano Costa, and the technology startup RocketBank.
According to the note sent to the press, based on the creative concept “Merry Christmas With Surprising Flavors Seara”, signed by WMcCann, the project will be presented by Otaviano Costa and actress Flavia Alessandra.
“This business model is innovative and very in tune with the current moment in the digital world and a new form of consumption. And Seara will make its debut with us with a very special and interesting program for the public: it will have entertainment, consumption and information. Everything to surprise people”, said Otaviano Costa.
The live this Wednesday (15) will feature a chat between the presenters and chef Leo Young, at 4 pm. The live this Friday (17), will feature the presence of French chef Claude Troigos.
“Attract, entertain, convert. This is the Next Big Thing that Bullet brings to the market, as Seara’s Christmas live.” highlights Fernando Figueiredo, CEO of Bullet.
