The Ritual Unfiltered campaign debuts this Monday (27), during the break of TV Globo’s soap opera Pantanal.
Eisenbahn will launch its new advertising campaign, Ritual Unfiltered, during the break of the soap opera Pantanal, on TV Globo, this Monday (27).
With the soundtrack of an adapted version of the song “One Way Or Another”, by the band Blodie, the brand highlights a ritual for drinking its new beer, Pilsen Unfiltered: spinning the bottle. The film is signed by Suno United Creators and will be broadcast on open TV, closed TV and special versions for digital.
“Through the new Pilsen Unfiltered film, we present a new style in the Brazilian premium beer market. With the campaign, we want to transport the values that Eisenbahn uses, when producing our beers in a careful way, to people’s daily lives”, pointed out Karina Pugliesi, marketing manager.
The campaign was recorded in a warehouse in the city of São Paulo, where the scenography of the loft where the party takes place was built. The table that expands into the scene was created especially for the film, with the opening and growth effects being adapted so that everything was captured by the camera.
For the transformation of the furniture, as well as the change of costumes, it was necessary to use a device called motion control that allows replicating the movements with technical precision, enabling multiplication in post-production.
