The German Zeiss invests in a campaign signed by Moma Pro. The brand celebrates 175 years. The action includes open and closed TV, digital out of home and media. Under the motto “Foco na Criança”, it highlights the importance of seeing, also emphasizing how access to a clear and quality vision can change a child’s perception of their own life and the world around them.
The pieces invite consumers to make a difference in the lives of children and teenagers in situations of social vulnerability (with the uncomplicated attitude of registering on the brand’s website the certificate of Zeiss products purchased during the campaign period). The initiative provides for free eye exams and the donation of glasses with personalized Zeiss lenses for young people aged 4 to 17 in socially vulnerable situations.
“Participating in this campaign was a double pleasure: first for 175 years of such an iconic and innovative brand, and second for an attitude as noble as helping children who need to see better. This is really making a difference”, says Rodolfo Sampaio, partner and CCO Moma Pro.