Campaign features three videos developed by Dentsu Creative and narrated by the characters Clélio and Tonho
Nissin Foods do Brasil launched the “Misturiojo” campaign, which invites the brand’s consumers to choose the three new flavors of noodles, through an online vote.
To convey these messages, Dentsu Creative developed the films “Conceito Misturiojo”, “Voting Mechanism” and “Clélio e Tonho’s Suggestion”, which explain how the voting will work and give suggestions on how to prepare the noodles. The narrative of the videos is made by personagesn already known by the fans of the brand: Clélio and Tonho.
“It is a co-creation campaign in which participants can vote, free of charge, as many times as they want, for the flavor options described on the website. The three flavors most voted for by consumers will be launched in the Brazilian market”, explained Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
The campaign went live on the company’s social networks this June.
