Video is part of a company campaign with products from brands aligned with the LGBTQIAP+ cause
Westwing has released a video manifesto made with LGBTQIAP+ contributors who share the “coming out” process to talk about the importance of diversity.
The campaign shows employees “breaking the closet”, with the aim of making the company’s customers and employees feel represented.
“We created a manifest video that reinforces individual processes, but that translates what many other people have felt or feel at some point in their lives. As a brand, we understand our social role to help bring more diversity to consumption”, said Adler. Berbert, Head of Marketing and Content at Westwing Brasil.
The video headlines a campaign by the company with products from brands aligned with the LGBTQIAP+ cause and a limited edition book “100 Kisses”, from the Prints for Pride project, which is supported by Westwing.
“The sales in this campaign will have 10% of sales reverted to institutions supported by the Prints for Pride project, in addition to 100% of book sales”, highlighted Berbert.
The collaborators participating in the campaign are Adler Berbert, Head of Marketing and Content, Samantha Araújo, performance and SEO manager, Ariel Firmino and Valentina Ávila, communication and marketing analysts.
