The “My Story with Bob’s” campaign celebrates the network’s 70th anniversary and invited celebrities and consumers to share their stories
Bob’s is turning 70 in 2022 and, to celebrate, it launched the “My Story with Bob’s” campaign.
In the campaign, the company invited employees, digital influencers, celebrities and consumers to share some remarkable experience they had with the network.
“Bob’s is a brand that has marked several generations of consumers. Through these reports, we will remember the trajectory of Bob’s that completes 70 years”, said Raquel Paternesi, Bob’s Marketing Director.
Socialite Narcisa Tamborindeguy was responsible for opening the project, with a video posted on her Instagram. Among the other participants are singers Ferrugem and Supla, comedian Rafael Cortez, presenter Zeca Camargo and artistic gymnast and Olympic and world champion Rebeca Andrade.
The campaign will be open to consumers, who can send photos, videos or texts with their testimonials through site do Bob’s.
“We know that, like the selected personalities, several clients have an affective bond and beautiful testimonials to tell. It was the public who made the history of Bob’s and we want to know and disseminate these reports”, concluded Raquel.
