The updated version of the document brings recommendations for advertisers of all sizes, considering both the web ecosystem and mobile devices.
Google launched the new edition of the Privacy Guide, content in which it seeks to indicate to brands and agencies the ways to adapt to the constant movements of the communication and advertising market. In particular, the end of third-party cookies, scheduled for the end of 2023, and the Privacy Sandbox, announced by the technology giant in February this year and which provides for the development of identifier solutions on Android.
The updated version of the document brings recommendations for advertisers of all sizes, considering both the web ecosystem and mobile devices, and is divided into three pillars “relationship building”, “measurement” and “activation”.
“In this guide, we have gathered fundamental guidelines on what advertisers and agencies should prioritize to be prepared for the changes that are coming and maintain the good results of their online advertising campaigns in this new scenario”, says Wladimir Maracaba, head of data and privacy at Google Brasil The material can be consulted here.
