The campaign with the motto “Names have the Power to Transform” is signed by Africa and was produced by a team of trans people.
Ambev launched a campaign that aims to reinforce the importance of the social name in the inclusion of trans and transvestites, called Names, which counts with the presence of Linn da Quebrada, who recently assumed the role of Diversity and Inclusion Consultant for the company.
With the motto “Names have the power to transform”, the campaign signed by Africa and produced by a team of trans people emphasizes how the official name change can be something transformative in the life of trans and transvestites.
“We know there is still a lot to be done, but we are very happy with the steps we are already taking. This is the message we want to convey to our ecosystem: collective action and dialogue transform lives. Trans people and transvestites must be respected, and the correction of the name is one of the first steps for them to feel included in society”, commented Michele Salles, Director of Diversity and Inclusion at Ambev.
Currently, Ambev has more than 160 trans and transvestites employees, and 13 participated in the recording: Mathu Capistrano da Costa (She/Her), Lucas Buaes (He/Her), Amanda Gutierrez (She/Her), Rafael Gustavo (He /His), Victhor de Lima Matos (He/His), Mar Domingos (She/Her), Issabela Alves Reis (She/Her), Kaique Oliveira Fontes (He/His), Fernando Gabriel Tomaz Souza (He/His), Felipe Ferreira De Barros (He/His), Cris Leite da Costa (She/Her), Ariel Evaldt Silva (She/Her) and Eduardo Duzzi (He/His).
In addition to the campaign, the company recently announced that it is carrying out, free of charge and with all the necessary bureaucratic support, the civil rectification of the names of all trans and transvestites employees who wish to do so.
The project was called “Call me by my name (and pronoun too!). In addition, the company also donated a proportional amount to Casa Neon Cunha, an NGO that supports LGBTQIAP+ people in vulnerable situations, so that other trans people can fulfill this dream.