The event is sponsored by Whiskey Jameson, has Colorado as the official beer and the support of TikTok, Mike’s, Red Bull, Daki, Schweppes and Urbia
The first edition of the Turá Festival will take place in the Ibirapuera auditorium, in São Paulo, on July 2nd and 3rd. The event is being sponsored by Whiskey Jameson, has Colorado as the official beer and the support of TikTok, Mike’s, Red Bull, Daki, Schweppes and Urbia.
During the two days of the event, the public will be able to enjoy the activations of brands from different sectors. See the activations that will be available at the Turá Festival:
Hering
Hering’s action, in collaboration with Moss and the festival, will double the event’s carbon emissions.
Among the interactions that will be available to the public, there is a kiss cam (kiss camera), which will capture moments from the public and broadcast them on the stage roof, and a game machine with gifts at the brand’s stand.
At the stand, Hering set up a concept store selling T-shirts in the guide shop format (buy it at the festival and receive it at home) and a lounge for relationships with influencers and opinion makers.
Colorado
At the Colorado Brewery stand, the public will be able to register and share their experiences in photos or videos, in addition to receiving removable tattoos as a gift.
Jameson
Jameson’s space will follow the brand’s concept “Jameson Is Together” and, on the bookshelf, the public will be able to have fun on a seesaw that only holds itself when there are several people around it.
In addition, the space will be Instagrammable, with a wall of lambe-lambe and a bar. People who post a photo using #JuntoComJameson and #bebacommoderation will win brand gifts.
At the bar, people who order the Tea&Lime drink will receive personalized cups. Finally, on the second floor of the brand’s bookshelf, there will be a terrace to receive guests.
TikTok
TikTok will have unreleased content on the platform and activations throughout the event.
The partnership with Turá includes the dissemination and expansion of content about the festival within the application through #FestivalNoTikTok.
Mike’s
The festival’s menu will suggest Mike’s as a drink option with three options, lemon, dragon fruit and tangerine, for the public looking for an alternative to beer.
Red Bull
Red Bull will have two points at the event: a bar with the brand’s and the festival’s visuals together and a lounge with the Kombi Bar for the public to take pictures, in addition to some tables.
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Daki will put a big bag that will have some examples of products that can be found in the app.
In addition, the brand will also have a relaxation area for visitors, which will have a swing.
People who visit the stand and post on social media, tagging Daki, won a shoulderbag – as long as the products are in stock.
Schweppes
Schweppes, a brand owned by Coca-Cola FEMSA Brasil, will be present at the Turá Festival with a relaxing space with beanbags, sofas and the Schweppes Original and Schweppes Without Sugar drinks.
Easy Drinks
In the Easy Drinks space, the public will be able to post photos and videos on social networks interacting with an instagrammable foam silhouette.
In addition, the company will have an activation by taking a sequence of photos of the public, which will be transformed into an animated gif, to be posted on social networks by tagging @easydrinks.oficial and using the hashtag #easydrinksnofestivaltura.
