The first edition ofTuráa Brazilian festival created by T4F, will take place this weekend (July 2nd and 3rd), on the lawn of the Ibirapuera auditorium, and has partnerships with major brands, which will have a strong presence at the event with different activations.
A Hering, official presenter of the Turá Festival, will promote a special action, offsetting the event’s carbon emissions twice, in collaboration with Moss and the festival. In addition, to reinforce the positioning of Basic in Brazil present in all actions, the campaign Numa Hering Cabe Tudo: all rhythms, all colors, all the plurality ofline-up, people and experiences. Among the unique interactions available to participants is akiss cam,that captures spontaneous moments from the audience, mirrors the recordings on the stage screen and, thus, cheers and moves those present. To ensure fun, agame machinewith special gifts will be available at the brand’s stand. In its own space, there will be a concept store selling t-shirts in theguide shop(buy at the festival and receive at home) and on the terrace, aloungefor relationships with influencers and opinion makers.
at the stand ofColorado Brewery,which is the festival’s exclusive beer, people will be able to register and share their experience in two different ways: in photo or video, always with the company’s style. A complementary gift will be the removable tattoos, available to Colorado lovers.
the space ofJamesonwill give life to the new concept of the Jameson É Junto brand, a positioning that reinforces the connection between people. A seesaw table will be the main interactive activation of the booth, well connected to the idea, as it only stands when there are several people around it. This confirms Jameson’s motto: celebrate together. The entire stand will be instagrammable, with a wall of lambe-lambe. Who posts a photo with thehashtag #JuntoComJameson e #drink with moderationwill win brand gifts. The space will have a bar to serve special drinks, such as the Jameson Tea&Lime and João Jameson and the gang can buy the Jameson é Junto combo composed of 3 Tea&Lime. In addition, everyone who orders the Tea&Lime drink will receive glasses created especially for the party. Finally, on the second floor, a terrace to receive guests.
O TikTokwill have new content on the platform and activations throughout the event, which reinforces music as one of its main pillars. The partnership withTuráincludes the dissemination and expansion of content about the festival within the application through the#FestivalNoTikTok, hashtag with nearly 2 billion views which is also used permanently to engage creators to post content at other musical and cultural events across the country.
For those who want new flavors, the festival’s menu suggests theMike’s— drink made of vodka with real lime juice. There are three options (lemon, pitaya and tangerine), suitable for the palate of those looking for an alternative to beer.
A Red Bullwill have two points of its own at the event, offering visitors a place to recharge and enjoy even off stage: a sophisticated bar with the brand’s and the festival’s visuals united, where consumers will be able to enjoy five different flavors of Red Bull (energy drink, sugar freetropical, watermelon and pitaya) and their respective drinks; e um lounge with its iconicKombi Barwith the same products mentioned above for the public to take stylish pictures of Turá, in addition to some bistro tables to socialize while enjoying their favorite drink.
Em um photo opportunitya Daki will show the public what the future of the market is. A large bag will contain examples of products that can be found in the app. Another action will be the relaxation area for visitors, who will even be able to play on a swing. Whoever takes pictures at the stand and post them on social networks, tagging Daki, will win ashoulderbag exclusive to enjoy the festival in comfort – while there are products in stock.
In an event marked by diversity, plurality and music, Coca-Cola FEMSA Brasil, the largest bottler and distributor of Coca-Cola products and 69 other brands, will be present at the Turá Festival with a space dedicated to Schweppes drinks. To promote meetings and offer moments of socialization, the activation has beanbags and comfortable sofas, in addition to Schweppes Original and Schweppes Sugar Free drinks.
in the space ofEasy Drinksthe essence of the brand will be represented, connection with irreverence and innovation. Using an urban language, totally practical and modern — like its cosmopolitan nature — people will be able to post photos and videos on social networks interacting with an instagrammable foam silhouette. In addition, Easy will do an activation by taking a sequence of fun photos of the audience, which will be turned into agif animated, to be posted on social networks by tagging @easydrinks.oficial and using the hashtag #easydrinksnofestivaltura.
Music program and tickets:
Alceu Valença, Baco Exu do Blues (inviting Marina Sena e Illy)BaianaSystem, Baby, Duda Beat, Emicida, Lagum, Luísa and the Alchemists, Mahmundi, Mart’nália, Nando Reis (inviting john)Roberta Sá and Shaman are confirmed in the musical programming of Turá, along with the labels and DJs Deekapz, DJ Cinara, DJ th4ys, Dre Guazzelli, Eu Vou Chamar o Síndico, Forró RED Light, Mulú, Pardieiro, Pathy Dejesus e Strong Saint, that complete the 100% national repertoire, offering more than 24 hours of Brazilian music.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Turá discloses marks of the festival, which will take place on the 2nd and 3rd of July appeared first on DNEWS.
