With the move, the sports retailer is the first brand to have the rights to display the competition.
Centauro announced the purchase of broadcasting rights and the sponsorship of the next three editions of the Paulista Women’s Football Championship (2022, 2023 and 2024), organized by the Paulista Football Federation (FPF), this Wednesday morning (19). A move that places the sports retailer as the first brand to have exhibition rights.
In the package, you will be able to broadcast 15 games of Paulistão Feminino, one per round, including 11 exclusively. The channel chosen for broadcasting the games is the profile of the exclusive football brand on Facebook, “Centauro Futebol”, which today has just over 2,200 followers and should be boosted to ensure greater audience. In any case, the number of games under contract already guarantees a gain in the expansion of the transmission grid and projects greater visibility for the modality.
The partnership will help the competition to offer one of the biggest prizes in the history of women’s football in the country, with the champion team receiving R$ 1 million and the runner-up R$ 500 thousand – in 2021, the values were R$ 90 thousand for the first and R$ 50 thousand for the second place. According to the FPF, the teams will receive a total of R$ 2.6 million, distributed between quotas and prizes, including the agreements previously closed with companies such as HBO Max, YouTube and Globo.
Centauro still plans to use competition to position itself as a content hub, offering information about the world of women’s football and creating actions to generate visibility.
All the movement is part of the SBF Group’s strategy, of which the retailer is part along with Nike in Brazil, the NWB content producer and X3M entertainment agency, to create an ecosystem with a strong presence in the most different sports.
