Saving is always good! Now imagine saving on beer and airfare while contributing to the planet? On June 28, 29 and 30, anyone at the Central do Brasil and Cinelândia subway stations, in Rio de Janeiro, between 11 am and 8 pm, will be able to accomplish this feat. In action to publicize the benefits of returnable bottles, Ambev will offer the return home free of charge to consumers* who prove that they have already purchased returnable packaging from the company at some point.
Whether by photo, invoice, order from Zé Delivery, there are many ways to show that you have already used to win the subway ticket. The goal is for it to be simple and for the public to be aware of the savings in return for the pocket and the planet, with the reduction of the amount of waste generated.
With the message “saved on the return of beer, you can also save on the return home”, the company wants to show the cost-benefit of these packages for consumers, the benefits for the environment, without forgetting the importance of promoting the responsible consumption among consumers.
Gustavo Monteiro, regional marketing manager Rio at Ambev, says:
“We want consumers to know that, when choosing Ambev returnable products, it is possible to save on beer by returning the empty bottle and paying only for the liquid. The idea of the action is to make this economy in return tangible, bringing it with subway tickets to illustrate what you can have with Ambev returnables: that economy that is sometimes not even expected, but is very welcome.”
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