Campaign was developed by Vitrine and the totems in smartphone format are produced by Bizsys
The Gallery installed “mega smartphones” in the streets of São Paulo and Rio de Janeiro in an action for Itaú.
The action is a continuation of the campaign that encourages the use of the bank’s digital payment methods and was developed by the Vitrine hub, the center of the agency specializing in Out of Home media. The smartphone-shaped totems have Bizsys technology production.
Focusing on promoting the use of digital wallets for payment by mobile and virtual card approach, the campaign aims to reinforce the practicality and safety of using these modalities in in-person and online purchases, without the need to have the physical card in hand.
“OOH media has enormous potential to generate results and build value for brands. In this action, positioned in places with a large flow of people, the mega smartphones simulate the ease of using the Itaú Virtual Card in the app and the use of the Itaú card in the main digital wallets for payments by approximation”, commented Paulo Ilha, Chief Media Officer and founding partner of the Gallery.
In addition to the OOH media developments, the agency also signs the TV movies and the campaign’s digital strategy.
