Agencies and startups announced the arrival of new professionals, including creatives, heads, producers and CMOs
The post-Cannes Festival week of the advertising market featured news of some corporate movements. Agencies, companies and startups announced the arrival of new professionals, including creatives, heads, producers and CMOs.
REF+ announced the hiring of Nicolás Ciccola and Carlos Mori, both ex-Publicis Brasil, as the new creative directors. Ciccola will work with brands such as Granito, Serasa and also MilNutri, Fortini and Nutricia, which are part of Danone’s portfolio. Mori will have clients such as Porto Seguro, Karvi, Shopper and Barilla.
For Renato Pereira, partner and Chief Creative Officer of REF+, the hiring shows the agency’s upward trajectory not only in Brazil, but also in other countries in the region.
“We want to explore our creative potential to the fullest, we will achieve this through a robust and multidisciplinary team, with a differentiated look at all projects. Nicolás and Carlos are incredibly talented professionals, we’re sure they’ll both do a great job here,” he says.
VMLY&R COMMERCE
VMLY&R Commerce announced the hiring of Carina Blaas as director of e-commerce and D2C (Direct to Consumer) strategies for Brazil and Latin America.
The executive will currently join Ana Toscano, Operations and Client Services Leader, and will report to VMLY&R’s CEO in Brazil, Fernando Taralli, and to the network’s CEO for the region, John Lynn.
Bulla
Talita Zampieri, an executive with stints at Africa, Ogilvy and Young & Rubicam agencies, is Bullla’s new CMO. At fintech, she will have the mission to lead the entire marketing strategy, including the areas of communication, branding, marketing and growth, as well as Products and CRM.
“Our main challenge is to show that innovation has reached the credit market in Brazil, in favor of those who need it most. Build brand awareness and consideration, relevant products and differentiated relationships with our customers, including financial guidance and all this with fully digital and agile processes,” says Zampieri.
Energy BBDO
The agency introduced Catarina Fortes as the new head of media. The executive has almost 20 years of experience and has worked at agencies such as Mullen Lowe, Publicis and FCB Brasil. In her new position, she will report directly to Daniel Baena, managing director of the agency.
Eqseed
The online startup investment platform announced the arrival of Maurício Souza as its new CMO (Chief Marketing Officer). Among the challenges faced by the professional is to increase funding capacity, leverage growth and develop the platform to improve user experiences.
An engineer graduated from ITA, the executive’s entry into marketing began in 2017 at XP, when he took over the CRM (Customer Relationship Management) area. From there, he became Growth Leader and, in 2020, created and led a new area focused on diversifying channels to grow the customer base.s.
Health
Afya announces Stella Brant as its new Vice President of Marketing. The executive with more than 25 years of experience in consumer goods and technology companies, such as Ambev/ABInbev, 99 and foodtech Liv Up, is also a partner and advisor at edtech Explore Learning Creative.
Graduated in advertising from the Federal University of Minas Gerais (UFMG), Stella has several national and international technical specializations, including a program focused on customer experience at Stanford University (USA), a postgraduate degree in Marketing from Fundação Getúlio Vargas (FGV) and an MBA from the Business School São Paulo (BSP).
OutSystems
Monica Lau is assuming the position of Field Marketing Manager for Brazil and Latam at OutSystems. The Brazilian executive starts to coordinate the company’s communication and marketing team in Latin America, with emphasis on Brazil, Mexico and Chile.
Monica’s arrival is part of OutSystems’ investments in order to bring agility to digital transformation in all areas of business and industry.
Magma
MAGMA has announced the hiring of Graziella Nadruz as an executive producer at the production company.
Graduated in Fashion Design, she worked as a stylist and consultant for 10 years, until she entered the advertising market. She started at FLAGCX as a Relationship Manager, then moved to Hood as a Relationship Lead, where she led and managed all of Hood’s touchpoints and connections within the arts and cultural scene, and finally at Fauna as an executive producer.
Holding Clube
Holding Clube announced Fernando Dineli as Head of Strategy. The professional arrives to add to strategic planning, prospecting and new business.
The executive has more than 20 years of experience in the market, working as a marketing and CRM strategist, specialist in new business, communication planning, digital and mobile businesses. He worked at important companies in the segment, Accentiv’Mimética from the Edenred group and LTM from Vertem, and was one of those responsible for the conception, creation, implementation and development of the award-winning Cielo Fidelidade program.
