The Ibero-American Festival of Creativity has defined the Brazilian judges for its 51st edition, which will be held online.
Among the presidents of the jury is Felipe Luchi, partner and creative director of the film production company Santeria, who will preside over the Advertisements category. In the Metaless jury, which defines the winners, are: Sophie Schonburg, ECD from Africa, Marcos “Pernil” Giannelli, CCO of Almap BBDO and Laura Chivone, director and Head of Agency at Facebook/Meta.
The evaluation of the pieces entered in the festival is divided into four categories: Formats, Innovation, Advertisements and Production.
See the list of the festival’s Brazilian judges in the shortlist selection phase:
formats: Priscila Stoliar, Head of Marketing at SBT; Lucia Bittar, CMO of Samsung; Claudio Lima, CEO of Druid; Rachel Messias, CSO at Lew’Lara/TBWA and Adriana Naves, Director of Latam Content at Roku.
Innovation: Marina Daineze, director of Brand and Communication at Vivo; Filipe Cuvero, VP of Tech & Creative at D’OM; Renata Bokel, CSO at WMcCann; Edgard Gianesi, ECD of David and Marcelo Bicudo, CEO of Superunion.
Adverts: Alexandre “Xã” Vilela, VP of Creation at BETC Havas; Andrea Sylos, Marketing Director of the DPSP group (Drogaria São Paulo); Laura Esteves, ECD of the Gallery; Adriana Cury, CCO of Nova/sb and Paulo Leal, CEO of Fluence Media.
Production: Cris Vida, stage director at Cine; Gustavo Bastos, CEO and CCO of 11:21; Teco Cipriani, ECD at Ogilvy; Wal Tamagno, executive producer of Alice Filmes and Marianna Souza, president of APRO.
Entries of plays for the festival can be done through the website and are open until the 18th of July. The announcement of the winners will take place on October 6, direct from Miami.
