Logitech do Brasil entered into a partnership with Amigos do Bem to encourage donations for the sustainability of the NGO’s projects throughout July and August 2022.
In addition to the direct donation of R$ 100 thousand, a public mobilization campaign will be carried out in more than 170 points of sale, which will also have an online presence with influencers and ambassadors of the multinational.
The action is part of the Logitech Mission project, created in 2019, which has already raised and donated almost 70 tons of food.
“The Logitech Mission is a solid case of how, in a collaborative way, different parties involved in national retail can make a difference in the lives of communities that need help”, said Jairo Rozenblit, President of Logitech Brazil.
The campaign is a partnership made with distributors and resellers to make donations to institutions and non-governmental organizations that work in the fight against hunger.