With the signature “Bib’sfiha, Everybody Loves”, a new Habib’s campaign debuted on television. The novelty aims to invite consumers to try the Bib’sfihas Rodízio, a traditional action with the brand’s iconic product.
Created by VMLY&R, with production by Madre Mia Filmes and stage direction by Thiago Artimonte, the campaign presents a humorous narrative, with several Bib’sfiheiros consuming the Classic and Special Bib’sfihas and the Chocolate and Sweet Milk Esfihas in the carvery, for a price starting at R$ 24.90.
Filipe Leonardos, Head of Communication and Branding at Habib’s, comments:
“We are launching another campaign that praises our greatest icons: Bib’sfiha and Bib’sfiheiros. The intention is to celebrate both and show the success of our Bib’sfiha, which helped Habib’s to consolidate itself in the market, winning over Brazilians for its traditional recipe and method of preparation. And there is no better way to gift Bib’sfiha fans than a carvery, which combines a variety of flavors at an affordable price.”
Composed of a 15-second advertising film, the novelty will be broadcast nationally on open TV and on the brand’s digital platforms. Check out the video:
Thiago Artimonte, scene director at Madre Mia Filmes, spoke about the action:
“Creating with VMLY&R and Habib’s is always a tasty experience. The objective was to make a film with a modern language, which would value the product, with a fun, light and inclusive tone. I believe we got the recipe right!”
The promotion of the new carvery is valid until 08/31/2022 at participating restaurants.
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The post Habib’s launches Bib’sfihas Rodízio campaign appeared first on DNEWS.
