The brand will have an exclusive bar at the event venue, which aims to create experiences for the public, combining gastronomy and music.
Jack Daniel’s will be the official whiskey of the first edition of Meatstock Brasil, which takes place on July 8, 9 and 10 at Lucky Friends Arena, in Sorocaba (SP).
The Brazilian edition of the event, which is the biggest barbecue festival in Australia and New Zealand, will bring together barbecue names in an environment with music, barbecue competition, among other attractions.
Jack Daniel’s will have an exclusive bar on site, where it will serve Jack Ols No7 and drinks prepared with the drink, such as Jack Honey & Lemonade, Jack Fire & Ginger, Jack Apple & Tonic, Jack & Coke and Maracujack.
In its first edition on Brazilian soil, the event aims to create experiences for the public, combining gastronomy and music.
“The event fully adheres to Jack’s positioning, which always seeks to provide moments to the brand’s consumers, making every moment worth it,” said Caio Almeida, the brand’s marketing manager in Brazil.
Meatstock Brasil’s musical programming includes artists such as Ira!, Rockstrada, Corcel, Rodrigo Haddad, among others.
