Partnership aims to raise awareness of the importance of daily use of sunscreen
Adcos is the new sponsor of surfer Ítalo Ferreira, world champion and first Olympic surfing champion.
Together, Adcos and Italo seek to make the population aware of the importance of daily use of sunscreen, thinking about people who naturally expose themselves to the sun on a daily basis, as a way of fighting skin cancer, the type of cancer with the highest incidence in the country. .
The main way to prevent skin cancer and protect it from the sun’s harmful ultraviolet rays is through the continuous use of sunscreens.
The brand has other projects for skin cancer awareness and treatment, such as the partnership with PAD-UFES (Program for Dermatological and Surgical Assistance to the Vulnerable Rural Population with Skin Cancer of Espírito Santo), a program developed by the Federal University of Espírito Santo with the State Department of Health, where the company helps the project through product donations and accommodation for teams and transportation of academics to the municipalities served.