Club Social invaded the streets of São Paulo with the “Carro Chavoso”, a customized van, to promote the launch of new flavors last weekend.
The action, which started at Praça Roosevelt, distributed more than 3,000 packages of cookies and had the participation of content creators Igão and Mítico, from Podpah, announcing the products with a megaphone in a script that brought together more than a thousand people.
In addition to podcasters, the action also featured artists Bob13, Júlia Reis, DJ Du França, MC Zulu, MC Big Mike, MC Apollo, MC Papi, Youngui, Pelegrino, MC Levinski, MC Mikezin, MC WM Pelegrino and Videomaker Bruno Kruber, improvising rhymes along the way to the song “Ombrim Pezin”, a soundtrack developed especially for Club Social by the group Heavy Baile, one of the greatest representatives of Brazilian popular culture.
“Club Social arrived with three more flavors to strengthen the proposal to be the ally snack when hunger strikes in the daily rush. To promote these new releases, we created this action, inspired by the daily life of every Brazilian and which managed to represent the entire essence of the brand and its #partiupranãoparar positioning”, comments Felipe Pedrolli, director of the Cookies Marketing category at Mondelēz Brasil.
