Entitled Gambiarra, the initiative created with Soko will teach viewers how to get by at Sunday lunches
Guaraná Antarctiva invited Bambino, a caramel mutt who became famous on social media, to teach gambiarras that Brazilians can do at Sunday lunches.
Throughout the episodes of the series Gambiarra, created with Soko, followers will learn tricks such as: shredding the chicken in an easy way, using the orange to decorate the glass of Guaraná Antarctica, cutting the onion without crying and leaving yesterday’s rice with that “fresh” taste.
“We joined this moment with the most charismatic mutt in Brazil for this very fun cooking series, with the most sought-after recipes on the internet. All this to make these Sunday meetings even more practical and with the face of Guaraná Antarctica”, said Giuliana Cittadino, the brand’s content manager.
The first videos of the series, called Gambiarra, are now available on the brand’s official Instagram.
The series will have eight videos, with different tips, and will be available fortnightly on the brand’s channels, with the first episodes already available. The initiative also wins the Bambino Instagram channel.