The new drink, Beefeater G&T by Tônica Antarctica, is the new addition of the already well-known London gin brand, Beefeater, next to Antarctic Tonic. The drink is practical, as it is ready for consumption, and it is not necessary to separate ingredients to prepare it.
The Beefeater G&T was developed by a partnership between the Ambev it’s at Pernod Ricard. The drink, created by several mixologists, was inspired by the original gin and tonic recipe, and also brings touches of orange and Sicilian lemon.
“Our collab is born from the bet on a powerful combination: a ready-made Gin Tonic endorsed by the two renowned brands in the universe of mixology. Beefeater G&T by Tônica Antarctica combines excellence, high quality and practicality in the same drink. An important milestone in our innovation journey!”, says Nathália Brandão, Innovation Manager at Ambev.
Patricia Cardoso, Marketing Director at Pernod Ricard also comments on the new product:
“Beefeater and Tonica Antactica is already an old love. The two brands had already exercised the partnership at various times and joining these two iconic brands to serve our consumer was a consequence of this desire to deliver the perfect drink ready without giving up the recognized brands in haute cocktails: whether in imported gin or in tonics.”, declares the executive.
Beefeater G&T by Tônica Antarctica starts to be served this month (December), and can be found in the main points of sale in São Paulo, at Zé Delivery, Rappi Turbo and Empório da Cerveja, with delivery to all regions of Brazil.
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