With the repositioning, the company will focus mainly on independence in the mapping of influencers
Mfield announced the repositioning of the brand and they became a ConTech, uniting content with data and technologies for better results and performances.
Led by entrepreneurs Flávio Santos (CEO), Gabriel Lima (COO), Gustavo Almeida (Director of Products and Relationships) and Victor Godoy (Director of Art), the change seeks to translate market trends and be in tune with the wishes of customers.
With the repositioning, MField’s main focus is independence in influencer mapping. The operating model contributed to an increase of almost 160% in the company’s business in 2021, which recorded revenues of R$35 million, in line with the production of more than 200 campaigns. For 2022, Contech estimates to increase its business by 80%, accompanied by a turnover of R$ 60 million.
“We understand the potential that influencer marketing has, and given that, we need to look to the future to stay relevant”, highlighted Flávio Santos, CEO and co-founder of MField.
For the change, the company invested in the Business Intelligence core and has a team responsible for thinking and mapping insights in the process of creating and developing campaigns, as well as in the collection of data and results in the after-action.
“We do not limit our operations, and this reinforces our strategic and 360º view of the segment. We optimize processes through a range of products that meet the different needs of brands”, said Gustavo Almeida, product and relationship director at MField.
The company also owns Viral Labs, a set of pages on Twitter and Instagram, which is responsible for 20% of the company’s annual revenue, and consists of a squad of pages focused on amplifying and transforming the brands’ campaigns into great conversations on the networks. social media with creative, differentiated and highly viral content.
“We have high expectations about the future of the influence market, and we are walking through a series of changes on all our fronts of action, to be one step ahead of what is consumed and known about a segment that moves billions worldwide”, completed Gabriel Lima, COO of MField.
