Vult invited actress Isabel Teixeira, who currently plays the character Maria Bruaca de Pantanal, to debut in the world of advertising in a video that talks about the process of discovering female beauty.
Entitled “Welcome”, Isabel plays herself and recognizes herself in the process of discovery through beauty in a one-minute video. In the campaign, the actress walks to a dressing table to the sound of the song “Bem-vinda”, developed especially for the campaign and performed by Cida Moreira and composed by Sarah Roston, Gavi and Pedro Penna.
The project was launched at a time of great repercussion around the figure of Isabel.
“The strength of this narrative reaffirms all the messages and the truth that we want to convey to our consumers. And the choice to bring Isabel to interpret all this poetry translates a lot of what we want for this new moment of the brand. It’s about this incentive to fly , to discover yourself, to be yourself through the beauty that we want to be a residual for everyone who watches this film”, said Carolina Carrasco, Sr. Vult.
The campaign, created by Soko to reinforce the brand’s “Fly, that the world is yours” positioning, is focused on digital media.
“The process of creating the film was developed from a totally feminine perspective, a dive into the process of a woman’s re-emergence within herself. The recognition of their pain and weaknesses and all the internal work that reflects in that beautiful moment that is to shine again. The film is a crescent, an illuminating, as well as the deepest and most beautiful internal processes that we, as women, live,” added Flora Negri, Soko’s production director.
