Habib’s, the largest genuinely Brazilian fast food economic group, has just announced the launch of the licensing campaign with the famous TV show Patrulha Canina. The brand presents the new line of collectible children’s kits that bring the main characters of the children’s series.
In 4 exclusive versions and available in all Habib’s and Ragazzo units, the products will be on sale from this Friday (08). The kids can have fun with 4 gift options: the red sandwich maker, blue sandwich maker, Chase Bottle (500ml) and Skye Bottle (450ml).
Very popular among boys and girls, Patrulha Patrulha was born in 2013 and arrived in Brazil the following year, distributed by Nickelodeon and later Canal Cultura. The series tells the story of Ryder and his six pup friends, who live out their days protecting Adventure Bay.
Filipe Leonardos, Head of Communication and Branding at Habib’s, says:
“Taking advantage of the beginning of the school holidays and always seeking to promote a pleasant space for the family to get together, Habib’s believes that this partnership is strategic and will please the children’s public, who are passionate about the PAW Patrol.”
The executive reinforces that the partnerships created by the brand are part of Habib’s and Ragazzo’s proposal to promote an interactive family experience between parents and children. “The children’s series shows a lot of this relationship between friends and family, conveying a lot of our essence, which is the union between people we love, with lots of fun. This is part of our DNA, to encourage these moments of coexistence”, completes Leonardos.
Paw Patrol gifts can be purchased separately for R$16.90 each or accompanied by the Habib’s or Ragazzo children’s kit, from R$23.90. Another novelty of the brand is the inclusion of fruits in the kids menu. The brand’s goal is to make eating healthier and more fun, making a relationship between games and fruits and juices.
To complete the family experience, children who visit Habib’s and Ragazzo restaurants will also be able to enjoy the iconic “toys”, present in the main units of the chain: while parents take the opportunity to try the new menu items, they closely monitor their children’s entertainment. sons.
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