The new content verticals focus on the provision of services, bringing reflections, a place for speech and diversity
Terra is expanding its portfolio and introduced two new editorials: Taste and Dinheiros, which seek to reflect on people’s reaction to food, finance and the economy.
The new content verticals focus on providing services, bringing reflections, a place for speech and diversity, pillars that are part of Terra’s editorial line presented at the beginning of the year.
“We started with the editorials Visão do Corre and Nós, with reflections on diversity and inclusion, and now we update the portfolio with Degusta and Dinheiros. The verticals were born from the constant observation of the behavior and interest of the public, both for news about lifestyle and practicality in the kitchen, as well as for tips on entrepreneurship and personal finance”, said Manoela Pereira, head of content at Terra.
In the Degusta section, the site offers an updated view on healthy, sustainable and practical food, in a space that will have, in addition to a recipe guide, new approaches to homemade food, ways of creative economy in the kitchen, veganism, land valorization , family farming, good culinary practices, among others.
In addition, the editorial will also have a team of journalists and cooks, such as Giuliana Giunti, Rafull Torres and journalist Juliana Martinelli. The space also has the collaboration of columnists Dr. Murillo Favaro, gastroenterologist, and nutritionist Luanna Caramalac, who talk about the relationship between food and health.
The Dinheiros vertical was born from the reorganization of the Earth Economy channel in two major areas of interest: Money in Actionwhich will feature real-time news on topics that move the economy, and Money Up to Datewho will work with the production and curation of content for the Homework agency, focusing on the pocket of Brazilians, covering topics such as personal finance, investments and business.
The new economics section will feature partnerships with agencies and vehicles such as Forbes, Estadão, Reuters, Bloomberg Linea, among others, as well as columnists who bring diversity and a place for speech, such as Verônica Oliveira, Maiara Xavier and Perla Amabile.
Along with the new content verticals, the vehicle also combined its mediatech positioning with the editorial, which uses data intelligence to map audience interests and suggest more relevant content, also enhancing advertising delivery.
“In addition to hardnews content, we aim to contribute to social transformation, generating reflections in each vertical. With Degusta and Dinheiros, we are strengthening deliveries for both readers and advertisers”, explained Claudia Caliente, director of Terra.
