The action campaign features film, online and offline media strategies, merchandising and influencers
Mercado Livre is announcing the ‘Discount’ action, which takes place between the 11th, 12th and 13th of July, and presents offers with up to 70%, discount coupons and fast and free shipping on purchases from R$ 79. The campaign , created by the Bullet agency, runs until the 13th and features a 15-second film for open TV, on and offline media strategies, merchandising and influencers.
In the film, conceived by the agency and produced by Corazon Filmes, the main character discovers the ‘Discount’ on her cell phone and unlocks stickers that spread throughout the city and reach other people.
“Our Discount is already a date awaited by consumers, who know that they will be able to find in our app the best deals on the widest variety of products, with fast delivery and Guaranteed Purchase. We brought to this campaign the fun of music and stickers of the favorite products of the Brazilians, communicating our offers in a light and relaxed way”, highlights Fernanda Schmid, field marketing director at Mercado Livre.
