The brand now has the NWB’s team of influencers and the Movimento Verde Amarelo
Brahma has chosen its team of influencers to spread the message of national football across the country.
The brand now has a team of influencers from the NWB, renewing the partnership with Fred and expanding the actions for the Passa a Bola channels, led by Ale Xavier and Luana Maluf, Desimpedidos and Camisa 21. The partnership should yield content that combine sport, beer and fun.
“We have a historic relationship with Brahma and now we have expanded our partnership. Active participation of our main talents, deliveries and customized formats adhering to Brahma’s strategy and positioning, generating a unique conversation with the audience on the platforms”, said Gilberto Corazza, NWB Business Director.
Brahma also closed a partnership with PodPah, led by Igão and Mítico, and with Movimento Verde Amarelo.
“We are bringing these ambassadors to help us expand all the actions we have created to value the passion of Brazilians for football. All this, connecting people with their subjects of interest in the most varied ways, further decentralizing the search for information within entertainment and with these opinion makers who already talk directly to their audiences”, said Fernanda Zettler, marketing manager at Brahma .
