The ROX hub is an evolution of Market Mix Modeling and indicates which communication strategies will generate more results
Influencers, activations, POS, events, content marketing and SAC/CX are marketing actions available in the market and, given the possibilities, brands may have doubts in which to invest. With that in mind, Artplan launched ROX, a data hub that aims to optimize brands’ media strategies.
The result of a partnership with Uncover, the hub will offer a unified view of the brands’ data and, through artificial intelligence, the platform will transform and unify the data, building models that optimize the budget and customize the views for different stakeholders. .
“The market is still full of outdated measurement models, spreadsheets, manual methods and no unified view of marketing. With ROX, we want to simplify and group the data reading, much faster, more accurately and save on investment”, explained Eduardo Sumi, head of Creative Data and BI at Artplan.
In addition, the platform will also capture the moment when each action reaches the audience limit, indicating which paths will be more profitable in future campaigns.
“The product has already been tested with advertisers in the financial, mobility and education sectors, generating efficiency gains, both in media savings and improvements in ROAS, which reach 40%”, revealed Daniel Guinezi, CEO and partner at Uncover.
