In the collection, there are 29 pieces, including sunglasses, prescription and multi frames and 3 types of watches.
Chilli Beans announced its first investments in the sports ecosystem, with a collection inspired by urban sports and the sponsorship of two athletes who will be at the Paris Olympics in 2024, gymnast Babi Domingos and boxer Keno Marley.
In the collection, the models were created to offer performance and comfort, worked in vibrant colors in different materials. There are 29 pieces, including sunglasses, prescription and multi frames and 3 types of watches.
For the campaign, the house Chilli Beans developed a court with floor, walls and obstacles in bright colors to place the models, in this case, athletes from the modalities represented in the collection. Among them, Agnes Rumi, from parkour, Branco MadKilla, from breakdance, Fernanda Rosa, skateboarder, and Leandro Moraes, professional athlete of the National Basketball League.
“I am fascinated by sports and I am happy to see that, with each competition, modalities that were not so well known before are gaining more relevance. This has everything to do with the Chilli Beans universe and I couldn’t choose any other theme for this campaign other than street sports”, says Caito Maia, CEO and founder of Chilli Beans.