The singer will release the single Cachorrinhas on July 18th and every 10 pre-saves the brand will donate 1kg of food to the Associação Bicharada Itabuna shelter.
Petlove makes its debut in the musical world in a partnership with Luísa Sonza, who will debut on July 18 the new song “Cachorrinhas”, inspired by the singer’s pets: Gisele Pinscher, Britney Spinschers and Duda Beainscher, with the participation of the cat Reta Lee Sonza.
The launch has a pre-saving action, where for every 100 records to purchase the song, the pet brand will donate 1kg of food to the Associação Bicharada Itabuna shelter, indicated by the Luísa Mell Institute. The pre-booking of the new song is already available on the link.
“Associating Petlove with a high-profile artist like Luísa Sonza is an important step towards amplifying brand awareness. By combining this marketing strategy with a social action, we also reinforce our business purpose, which is to ‘transform the world into a place where all pets are happier and healthier”, said Filipe Botton, Head of Brand and Communication at Petlove.
In addition to the activation, the brand will also be present in the music video, setting the scene with a dog-shaped lamp, which will be on sale on the Petlove website and app.
