The campaign, co-created with Soko, features videos that show different situations linked to home market purchases.
Daki launched its new institutional campaign called “Thought the market asked for Daki”. The initiative is part of the brand’s strategy to establish itself as a new market option for consumers.
The campaign, co-created with Soko and with 15′ and 30′ films, shows videos with different situations linked to moments of home market purchase, such as: fridge thoughts, pantry thoughts and cleaning thoughts. All videos end with the message “Thought the market asked for Daki”.
The 360º campaign will also be activated with digital influencers and special campaign content will be used to establish the concept and signature of the brand’s positioning with messages such as “Thought practical, thought Daki”, “Thought (Barbecue), (Party), (Hortifruti ), (Full Refrigerator), (Purchase of the Month), (Cleaning), asked for Daki”.
“With the campaign, we want to show the basics, that Daki is an obvious choice for shopping, that the digital market is here to stay and help people make the most of their time,” explained Alex Bretzner CMO & Founder Daki.
The videos will be broadcast on Open TV, in digital media, in addition to offline activations, in which media on a street clock, residential elevators and interactive screens are planned.
The app, which is available on Google Play and the App Store, operates in São Paulo, Rio de Janeiro and Minas Gerais, with more than 90 dark stores.
