i-Cherry, the martech, media and digital SEO company of the WPP Group, announces Mellina Azevedo as the agency’s new director of operations. The executive assumes the new role with the commitment to direct the strategies and initiatives of the areas, prioritizing the integration between them.
“We understand that the fluidity of operating processes and methodologies play a fundamental role in our business. With agility, management and good partnerships, our challenge is to generate even better results for both customers and the company and our employees”, says Mellina Azevedo.
As a direct partner of the area directors, Mellina will have as one of the main objectives to ensure that the solutions offered by the agency are used efficiently with a focus on the quality of deliveries for customers and, also, maintain the ideal work environment for employees – In 2021, the agency took first place in the Great Place to Work ranking as the Best Agency to work for in Brazil.
Adriano Nadalin, CEO of i-Cherry, states:
“Always with an eye towards new trends, in recent years, we have strengthened ourselves as a martech, developed internal processes and achieved a healthy environment to work in. Mell is the leader that will enhance the way our talents and areas work, continuing the excellence provided to customers, helping them with their needs and supporting the team in the development of our methodologies and tools.”
For eight years at the agency, the professional was at the head of Misfits, a solutions and education hub that brings together a team of experts from i-Cherry and Mirum, and now she is 100% dedicated to the operation of i-Cherry.
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