The film, starring Renata Lo Prete, César Tralli and Milton Jung, is the first of a series of eight
Renata Lo Prete, César Tralli and Milton Jung are the protagonists of the first of eight films that began to be broadcast this Wednesday (13) by Grupo Globo. The material is part of the new phase of the company’s journalism campaign, which begins with the following question: ‘How is news born?’ This question, let’s say, that the new phase of journalism action wants to answer.
Comprised of seven 30-second films and a 60-second version, the campaign features personal testimonies from Grupo Globo journalists on how news emerges and how important it is for democracy.
In the film, the three journalists give their testimonies, while they investigate and write articles, exchange information with sources and prepare to go on the air. Milton Jung says that “news is born in the public square” and Lo Prete adds that “they are everywhere. To find them, you need curiosity and a state of readiness.” For Tralli, “there is no democracy without the seriousness of information. To inform is to seek with the truth a better society”.
The piece ends with the slogan “The path of democracy is information” and with the logos of the vehicles that sign the campaign: TV Globo, GloboNews, G1, the newspapers O Globo, Extra and Valor and the CBN radio.
Datasheet
Brand and Communications Director: Manuel Falcão
Creative Director: Ricardo Moyano
Marketing and Operations Director: Mariana Novaes
Planning Director: Bernardo Magalhães
Customer Service Manager: Suzana Prista
Creative Manager: Tatiana Cockell
Planning Manager: Bruno Altieri
Service Coordinator: Maria Gabriela Eloy
Copywriter: Felipe Nepomuceno
Attendance: Livia Barbosa
Production Manager: Ricardo Leo
Production Coordination: Gabriela Bonn and Klemerson Cantalice
Executive Producer: Francili Costa
Capture production: Rebeca Machado
Production intern: Raquel Gusmão
Directed by: Lucas Margutti
Director of photography: Raphael Dias
Assistant director: Isabela Saboya, Luiza Amélio and Sofia Urrego/}
Camera assistant: Wagner Lima and Thaísa Pacheco
Sound technician: Pedro Henrique da Silva and Thiago Ferraz
Logger: Vitor Moura, Miguel Zisman, Rafael Vaz
Local producer: Rodrigo Giovelli
Editing: Vitor Moura, Miguel Zisman and Lucas Margutti
Color: Frederico Toscano
Soundtrack and Sound: Cream Studio
Voiceover: Renato Godá
