The video created by Africa presents employees living day-to-day in the company
No celebrities this time. Vivo’s new campaign puts employees in the spotlight to reinforce the company’s positioning as a technology and diverse company.
The video of the “Vem pra Vivo” campaign, created by Africa, focuses on the possibilities of achievement within Vivo and shows employees living their daily lives at the company.
In all, around 60 employees from different areas and different profiles were involved in the campaign, between participating in the film, which will be shown on the brand’s digital channels, and in the OOH (out of home) actions.
“The new campaign unites real employees and the feeling of those who already live this reality with our search for talent to have increasingly diverse teams that work with a focus on having new achievements”, said Marina Daineze, Brand and Communication director at Alive.
