Currently, one in four transactions carried out on Mercado Pago are made possible by Pix. To leverage the positive effects of this means of payment, the largest fintech in Latin America expands the reach of the collection of personalized clothing and accessories that associate the seller’s Pix key with a QR code, allowing its buyers to pay faster and direct.
The collection is available on Mercado Livre, with four alternative kits, from the simplest to the most complete. Options include t-shirts, hats, aprons, fanny packs, badges, stickers and bucket hats, which associate the seller’s Pix key with a QR code, allowing your buyers to pay faster and more directly. Just point your phone and pay with the Pix QR code.
Check out the campaign video:
The expansion of the initiative to a digital channel makes it possible to extend the collection of clothing and accessories customized with Pix from sellers throughout Brazil, through the Mercado Livre ecosystem. In the week of Pix’s one-year anniversary, in November 2021, Mercado Pago held an action distributing kits from the collection on beaches in Rio de Janeiro, with great acceptance by the public present. This time, the initiative aims to continue encouraging the use and benefits of this payment method to an even greater number of entrepreneurs, proving that selling and paying with Pix is fast, easy and secure.
Head of Branding at Mercado Pago, Iuri Maia, compares:
“We want to combine the list of benefits with the use of Pix with a unique style with customized accessories that differentiate themselves from competitors, just as every entrepreneur does on a daily basis to attract and retain more and more customers. All of this exploring features offered by the Mercado Livre platform.”
Mercado Pago figures account for a 25% increase in revenue from sellers who accept Pix compared to those who do not yet. Another advantage is a 57% increase in the average ticket for purchases made possible with this means of payment. “The collection is proof of the versatility of Pix, its democratic character and how much it can shorten paths and facilitate the journey of sellers and buyers”, highlights the Head of Payments at Mercado Pago, Gabriela Szprinc.
Juliana Utsch and Sofia Calvit, Creative Directors at GUT São Paulo, explain:
“Pix quickly became popular among Brazilians, especially in small businesses. These entrepreneurs need help to offer their customers more convenience. We realized that a QR Code, in addition to avoiding errors, avoids wasting time to make a Pix manually. That’s why we stamped these QRs on their everyday clothes, making them even more professional.”
The campaign, which has two videos, also includes educational content to teach entrepreneurs the process of associating their Pix key with the QR Code, how to sell better with the Pix QR, in addition to providing all the guidelines on how to purchase the kit. in the Free Market to entrepreneurs.
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