The campaign was developed by Dark Kitchen Creatives and features Ellen Oléria, Thiago Banares and Emannuele Junqueira as characters
Ellen Oléria, Thiago Banares and Emannuele Junqueira have something in common, in addition to talent in their respective fields: all three wear glasses. With that in mind, Livo Eyewear invited them to star in the “Created for You to Create” campaign.
Developed by Dark Kitchen Creatives, the campaign film shows a correlation between the eyewear production process and the three characters exercising their professions, highlighting eyewear as a fundamental tool.
“The campaign makes it clear that, with a glasses, people not only go about their daily activities, but have the power to express themselves through the lens, making magic happen. Creativity is the main asset of many professionals, and there is nothing like telling stories of people who have a unique look at what they do”, said Guilherme Jahara, founding partner and co-CCO (Chief Creative Officer) at Dark Kitchen Creatives.
The campaign will feature pieces on social media and in physical stores, working on the company’s positioning and using the points of contact that the brand has with the consumer.
“The production process starts from creativity and thinks about how to help people be creative in their daily lives. The campaign shows exactly that, through the differentiated look of big names in their areas in Brazil”, said Caco Bartsch, CEO of BOOK
