Created by MultisolutiON, the campaign has three institutional films and three promotional films
Bob’s launched its new campaign, “Sabor de Verdade is here”, starring comedian Rafael Portugal.
Created by MultisolutiON, the films show Rafael Portugal enjoying his sandwiches, canoe potatoes and sauces, showing that real products were used during the recording of the campaign, not scenographic.
With a touch of humor, the comedian treats Bob’s Ribs Artesanal as a celebrity and makes a joke at the end.
“Over 70 years of history, we have been very successful in launching products and much of this is due to the quality of what we offer. That’s why we bring the campaign with the motto ‘Taste of Truth is here’. When customers go to our stores, that’s what they’re looking for,” said Raquel Paternesi, Bob’s Marketing Director.
The campaign will feature three institutional films and three promotional films and will be broadcast on the main open and closed TV stations in the country and on social media.
“The idea is to seek a dialogue with the consumer in all channels, from the positioning of the brand to the taste of meetings with our consumers”, added Raquel.
